The stigma that was once attached to Online Dating has well and truly disappeared, with around one in four of us now finding love online.
The rapid advances in technology over the past few years and the ever-increasing popularity of the online dating industry mean it’s easier and quicker than ever before for us to meet new people. We can do this at the click of a button or by swiping right on someone’s profile using our smartphone.
Online dating is also now the most popular way that spouses-to-be meet. As time goes by and more happy couples decide to the tie the knot, the percentage of married couples who meet by swiping right on their smartphone is likely to increase significantly. Sociological scientists have seen a trend of heterosexual couples who meet online and pop the question quickly. One study has concluded that couples who meet online tend to get hitched much sooner than couples who meet offline.
Dating apps have fast tracked marriages, as people meeting online know they are meeting someone who wants the same thing. When two compatible people meet and have lots in common, there is no reason for things to go slowly.
According to ‘The Knot’, the leading online wedding brand, in 2017, 19% of brides in the US (1 in 5) reported meeting their significant other online.
17% of those married met through online dating and 2% met through social media outlets. This was a total increase of 3%, up from 14% in 2015 (for those who met through online dating).
Other popular ways that couples met include through friends (17%), college (15%) and work (12%).
This rise in digital dependence continues through each step of the wedding planning journey, where 9 in 10 couples used mobile devices for wedding planning activities in 2016.
The statistics are based on The Knot’s recently released results of ‘’The Knot 2017 Jewellery & Engagement Study’’. Their biannual comprehensive report, the largest of its kind, surveyed more than 14,000 engaged or recently married brides and grooms from the US to uncover the trends and financial spending habits of proposals in America.